Part of our group-wide strategy is to establish ourselves as a media company. A1 Bulgaria took the first step in that direction by launching its own sports channel. In May 2018 an employee trial was initiated at A1 Austria to test the new A1 Xplore Music App, gather feedback and use it wisely. The information that was gathered helped to improve the search and other functions, such as content management. Together as a company, we prepared A1 Xplore Music for the commercial launch.
Austria is a pioneer within the A1 Group, as there is no other telco with its own music product and its own editorial department. However, following our principle One2Many A1 Xplore Music will be available systematically throughout the whole A1 Group.
It’s all about music – anytime, anywhere
Many of us, as well as our customers, are already using another streaming service. This is why A1 Xplore Music Austria is not only designed for people that haven’t found the right service yet, but also for those who are looking for a streaming service with added value. This results in many new possibilities to get in contact with our customers, to upgrade the connection and improve it. The focus is set on local music – ‘cause if you haven’t heard it yet: Austria is a radio country! :-)
And who invented it?
What has been practiced successfully at América Móvil for several years is still in its infancy in Austria. But, as it should be for a large, connected company, we are constantly learning from each other; especially from those with many years of experience in the market: Mexico is one of the largest streaming countries.