It all began in 2017 when the »one company – one brand« strategy was born in A1 Group with one aim – to unite all its operating companies under one unified brand, to become stronger together in fulfilling our A1 vision »Empowering Digital Life«.
So, the years went by, subsidiaries became A1 one by one, joining the great A1 family, exploring and creating new opportunities of digitalization, but there was one piece of the puzzle missing: A1 Serbia.
Our rebranding journey started at the end of 2019 when we officially announced that our company Vip mobile would rebrand and become A1 Serbia. The announcement happened at the company’s New Year’s party and we all knew that 2020 would be an exciting and adventurous year for us. Of course, we couldn’t imagine back then how adventurous and surprising it actually would be!
We spent the first two months of 2020 forming our project team, creating plans and strategies and just when we started to make first steps and to have fun, Corona happened! And all stopped … With the support of the A1 Group, we, nevertheless, decided not to wait for the pandemic`s end, but to continue our mission, our journey in spite of all the circumstances.
»Everything is possible when you have a great team and technology.«
Though we were lacking physical contact, we still proved our capability of handling difficult situations and were standing side-by-side – virtually ;-). In the first months of 2021, we started building up excitement with numerous exciting activities for our team to keep the arc of suspense until the secret launch day.
More than 150 people were actively involved in different rebranding streams to change processes, systems, preparing new products and services for our customers. And then after all doubts, anxieties, excitements and lockdowns, we launched our new brand A1 Serbia on April 7th and completed the puzzle by joining our big A1 brand family!
»It was a unique, once-in-a-lifetime experience.«
We caught some funny, exciting and emotional moments from our Serbian people from the first moments and days after we became A1 Serbia:
»This was an incredible experience that happens only once in your career, if you are lucky enough!«
The execution of such a complex project, as a rebranding, was full of excitement, challenges, new experiences and small beautiful wins under the strangest circumstances ever!
When you take into account the amount of tasks done on this project and that we presented the project during the pandemic, I can really say: the dominant feeling is a sense of pride. My takeaways of this project: teamwork, communication, in short, we breathe-as-one.
Working on rebranding was inspiring in many ways. Being part of such a big project brings a huge responsibility but that also made it very exciting. So many open tenders at the same time were a big challenge.
“Teamwork makes the dream work.” – John C. Maxwell
We are all still euphoric over the nice change. We managed to match the colors with the other countries of the A1 Group and changed the appearance of our shops overnight. This whole project was marked by the great combined energy of our colleagues from all sectors.
Looking forward to …
One thing that we could’t do on the launch day was being together, all at one place, to celebrate our great achievement. But, if we learned something along this bumpy road, that is to be patient, persistent and adaptable. As we are determined to have a great party one day and celebrate all we’ve done, we will wait patiently and in the meantime we will enjoy our new A1 ride!